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Unusual Women's Day Celebration By HMSI

Unusual Women's Day Celebration By HMSIImage Credit : auto ndtv

To celebrate International Women's Day, Honda Motorcycle and Scooter India (HMSI) felicitated 1200 female riders at the Japanese manufacturer's 8 Traffic Training Parks located in Chandigarh, Jaipur, Bhubaneswar, Cuttack, Nashik, Hyderabad, and 2 in Delhi. The traffic parks have given theoretical and practical rider-training to around 15,000 women riders over the last 3 years under the company's exclusive women empowerment initiative called 'Dream Riders’ This can greatly help many woman achieve their dream goals and not lacking behind men. You can also help in their dreams by sending ride safety kits as India gifts.

Honda takes pride in the fact that it has been providing road safety training at its traffic parks. Recently, it furthered its outreach by signing an MoU with Ludhiana Municipal Corporation for a Traffic Training Park. The Dream Riding initiative helps women riders learn how to ride a 2-wheeler in just 1 day. The 4 hour training module is taught by certified female Honda instructors and is open to women over the age of 18.

Honda also organized a 'Nationwide Safety Pledge Drive' by installing Pledge Flexes at the premises of all its manufacturing plants, corporate offices, dealerships, authorized spare & service outlets, etc. Sticking to the topic of International Women's Day, special training and seminars on road safety were also given to female riders. To keep things fun and interesting, engagement activities like a road safety quiz and a safety slogan competition were also conducted.

Honda is also empowering women through Vocational Training-cum-Livelihood Centres at the CRPF Campus in Kadarpur, Gurgaon and at Bahucharaji in Mandal Taluka, Gujarat. The 2 centres have already helped 450 female riders develop vocational skills such as tailoring, beautician, making soft toys, incense stick and candle making, etc. The professional set-up will help women realize their dreams by enhancing their confidence.

Upon completing the 2 month course, which includes a balance of practical and theoretical knowledge, the women are awarded a certificate by the National Skills Development Council (NSDC). The centre is women friendly and boasts of a 100 per cent female staff which includes everyone from teachers to administrators. Honda is also providing everything from stationery materials, like books, to other necessary training materials.

Unusual Women's Day Celebration By HMSIImage Credit : auto ndtv

Mr Yadvinder S. Guleria, Senior VP of Sales and Marketing, HMSI, said," On the International Women's Day, we are celebrating the rising empowerment amongst woman of today. At Honda, we believe that achieving independence of mobility is crucial to securing the future. When you empower a woman, you empower a family."

This initiative proves that woman are no longer staying behind the four corners of the house. They are exploring their limits, setting up new goals and exemplary feats of achievements to keep in their kitty. You can please the woman in your life by sending gifts to India. When you send these gifts to India you encourage a woman more to take pride in herself.

Amrita Published: Mar 08, 2017 | Last Updated: Feb 21, 2020
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