When was Akshay Tritiya in 2014?
Akshaya Tritiya is one of the most auspicious days for the Hindu and the Jain community. Celebrated on the third lunar day of the month of Vaisakha (April- May), Goddess Lakshmi, the deity of wealth is worshipped throughout the country. Jains commemorate the ending of the one year long fast by Lord Rushabha Deva on this day. In sanskrit the word ‘akshaya’ means something which never diminishes making the day extremely pious and favourable to start a new venture, project or work.
In the year 2014, Akshaya Tritiya will be celebrated on 2nd May. The day falls on Friday.
The diverse approaches in observing this festival in various parts of the country make its importance prominent. Besides the usual customs, the birth anniversaries of Lord Parasurama and Lord Buddha is also celebrated in this occasion.
This propitious day is observed with purchasing and gifting of new items specially gold, jewellery and ornaments. It is believed that buying gold on this day brings prosperity and success to the family. People also select this date to make new investments or begin new projects. As most of the people are engrossed in buying expensive items, retailers utilize this occasion to increase their individual sales through different promotional schemes and offers. Every ornamental store witnesses heavy rush as they stock in new models including diamond jewellery, golden dollars and especially the gold coins with the inscription of Goddess Lakshmi. These gold coins are purchased not only for self but it also makes the perfect gifting option for the auspicious occasion of Akshaya Tritiya.
In the recent years, Akshaya Tritiya too has gained commercial importance as every other festival. A vigorous campaign is conducted by banks, jewellery shops and financial institutions accompanied by complementary advertisements few weeks prior to the day making it a complete marketing season. Almost all the prominent Jewellery stores remain open throughout the whole day. The various offers introduced during this period are specially designed to allure customers. They not only target the creamy layer of the society but it also gives equal importance to the potential customers from the upper middle and middle class people. Market researchers advise people to invest in Gold ETFs which is the most reliable option in this fluctuating market.
Many families wait for this auspicious day to purchase property. This period witnesses high booking of flats in various residential complexes. People choose this date to observe Housewarming in their new homes to move into it. Industrialists purchase land and celebrate the ceremony of groundbreaking. They also announce new projects or ventures on the illustrious occasion of Akshaya Tritiya. The emotional and the religious values associated with it intensify this robust business of real estate. Though this sector is experiencing a recession from the last few years still this date always registers record sales which are much higher with respect to other instances. Akshaya Tritiya always corroborates an unprecedented increase in the number of marriages throughout the country. The piousness of the day signifies eternal bonding and success for the relationship. According to a data by Bangalore Municipality, almost all the marriage halls of the city were booked in the year 2010. Definitely, it is one of the most lucrative period for decorators, florists and caterers associated with wedding.
Akshaya Tritiya 2012:-
The propitious festival was celebrated on 24th April.
Gold is considered a secure investment which generates safe returns. The price of gold increased about 32% in 2012 with respect to the market price of the previous year. The rise in prices resulted in a sharp decline in the sales. It was estimated that the trading of gold was 15% less than the last year.
Though parts of Mumbai and New Delhi experienced notable absorption in housing during Akshaya Tritiya, but overall the year 2012 is considered to be the most sluggish year in this real estate sector.
In this year, World Gold Council introduced special gold coins through Reliance Money. In this auspicious occasion, it is a usual convention to buy and gift these yellow metal coins. The religious and the sentimental significance associated with it made these lustrous metal specie popular instantly.
All the Lifestyle Malls in Pune offered a special discount of 25% on every jewellery purchase from any store. This exclusive offer created interest among the people which resulted in the rise of sales. Similar offers were also provided by the Bhima jewellers of the South which has its prominence in Tamil Nadu, Kerala and Karnataka. Tanishq, which is the most eminent and preferred brand of jewellers in India also announced an exciting proposition of gifting every customer with a gold coin which is combined with other alluring rebates.
Vicky Donor, a romantic comedy film released during this time became one of the major hits of 2012.
Akshaya Tritiya 2013:-
The propitious festival was celebrated on 13th May.
The precarious condition of the market improved significantly in this year.The cost of the yellow metal declined internationally reducing the domestic price by 7%. This fall elevated the sales by 12%.
The real estate market revived considerably from the ongoing recession. Different housing projects choose this date to initiate their activity. The prices of flats stabilised making this sector to grow between 10 to 15 per cent from previous year. Major real estate developers increased their investments which makes the immediate future of this market segment safe.
The Annakshetra Foundation of Jaipur took a noble initiative to observe this reverent festival of Akshaya Tritiya, the traditional date of marriages. The Foundation collected the leftover food from over 200 wedding parties to re-distribute it to the under privileged communities and children. Their attempt received praise from every corner of the country.
P.C Chandra Jewellers, the renowned ornament designers from Kolkata announced a special discount of 10% on every jewellery purchase. This enchanting offer was available in their every store.
MMTC organised an unique Gold Festival which aimed to educate people to purchase only hallmarked jewellery, as well as it exhibited the contemporary and trendy jewellery designs for sale.
Jewellers' Association of Bangalore organised a mega Jewellery exhibition with the Leading Kannada star Ragini Dwivedi as its brand ambassador. Known as, Best of India Jewellery Show (BIJS), it showcased exquisite designs from all the eminent retailers of India.
Indian film industry completed 100 glorious years in 2013 which was celebrated with an unique and outstanding film called “Bombay Talkies”, made by the noted filmmakers Anurag Kashyap, Dibakar Banerjee, Zoya Akhtar and Karan Johar. The film released during this gracious occasion.
The auspicious ceremony of Akshaya Tritiya is associated with seeking blessing from the Almighty for own and for the world. The celebrations of this festival have transformed rapidly in the last decade diluting the usual and conventional approach. Still people do observe and honour the day with their belief and faithfulness.