Raksha Bandhan or Rakhi is an occasion dedicated to celebrating brother-sister love. The pure and unconditional bonding of love shared between a brother and a sister rejoices on the day of Rakhi. You can check a wide array of rakhis from our website in several designs and varieties. you can send rakhi to your brother in India and to other locations. Read to know more. 

India is the land of festivals. Each and every festival in this country experience a colorful and grand celebration. Though the colors and ways of celebration vary from occasion to occasion, the essence remains the same. Festivals in India uphold the main part of Indian culture - Unity in diversity. Most the Indian festivals celebrate different relationships such as relationships between a mother-in-law and son-in-law, husband-wife, mother-child, and likewise. By tying the knot of amity, a sister seeks divine bliss for her loving brother. This festival celebrating fraternal love upholds the rich cultural heritage of India. The occasion of Raksha Bandhan can be first traced back to the era of Mahabharata where Draupadi had tied Rakhi on the wrist of Lord Krishna. Time has changed. Now, it is the era of modern technology. And with the passing of time, the ways and trends of celebrating Raksha Bandhan have changed in various aspects, though the significance of this occasion has remained the same.

Just like in the past, today, on this auspicious day, sisters keep fast from the very morning till tying the thread on the wrists of the brothers. Before tying the knot, sisters perform puja to the deities seeking divine blessings for their brothers. They put a roli chawal tikka on the foreheads of the brothers, then tie a sacred thread (Rakhi) around their wrists. Brothers in turn pamper their sisters by showering loads of rakhi gifts. In today’s busy world, though the customs of Rakhi are the same almost everywhere changes have taken place in the ways and trends of celebrating Rakhi. Unlike in the past, now markets are flooded with rakhis in innumerable designs, shapes, sizes, colors, and materials. From zardozi to precious pearls and diamonds, everything is used as a material to create beautiful rakhis. One can find myriad varieties of Rakhi threads in the market which are very popular among the populace. Rakhi with favorite cartoon characters and musical rakhi is a mostly hot favorite as kids rakhis. Floral Rakhi, Zari Rakhi, Beads Rakhi, silver rakhi, Rudraksha Rakhi, Stones Rakhi, Zardoshi rakhi, Diamond and gold rakhi also sell like hotcakes.

Changing Trends and Ways of Rakhi Celebration

Changes have also taken place in gifting trends as well. Earlier clothes, sweets, money, and chocolates used to be the traditional rakhi gifts. But, today, there are numerous gift ideas for the occasion. Rakhi hampers and Rakhi special gift vouchers are also quite popular among Indians, along with stuff like mobile phones and other electronic appliances. The most notable change is the trend of sending online rakhi and rakhi gifts to India from abroad. Indians living abroad are taking part in this Rakhi celebration by sending rakhi and rakhi gifts to India online. This brilliant idea was first conceived from the emergence of online gifting portals. Indian diaspora finally found a way of celebrating Rakhi from miles away with the help of these online gifting services. By availing of this online gifting service, Indians can easily send rakhi to India from any corner of the globe. It is one such online gifting portal that specializes in delivering online rakhi and rakhi gifts to India. Sisters from anywhere in this world now can send rakhi to India choosing from its extensive collection of Rakhi threads. Brothers in turn can send a variety of rakhi return gifts to their sweet sister through this pioneering online Rakhi gifting portal.

We offer a host of Rakhi gifts to choose from. From chocolate thalis to mithai thalis, dry fruits hampers to chocolate hampers, this online portal has it all. Among the lot, Rakhi thalis are the most sought-after gifts. The beautifully designed and decorated rakhi thalis magnify the celebration of the Rakhi festival. There are a plethora of gifts that include apparel, accessories, enticing hampers, perfumes, and many more. We also enable you to choose from its huge range of relations rakhi gifts collection which includes gifts for brothers, gifts for sisters, gifts for bhaiya-bhabhi, gifts for kids, etc. If you want to know when is rakhi, then it must be known that every year rakhi is celebrated on the full moon day of Shravan which is a month as per the Hindu calendar. Hence, this Rakhi, be a part of the fun-filled celebration, even if you are miles away. Send Rakhi Gifts from any corner of the world and express your deepest wishes to your loved ones in India.

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